Omaha SEO has better return on investment (ROI) than traditional forms of marketing like TV, radio and print ads.
Search engine optimization isn’t magic – it takes a lot of time, effort and knowledge. We can help you plot a course for Omaha SEO by increasing traffic to your site and converting those additional site visits into sales/customers.
Here are five reasons why every business should allocate marketing budget towards SEO:
1) Omaha SEO Increases Visibility and Brand Awareness
When people in Omaha search for your products and services, you want to appear as high in search results as possible because the higher you are, the more traffic will come to your site. In fact, 75% of searchers never get past the first page. But also, from a brand awareness perspective, there is value in appearing at the top of search results for terms related to your business.
If you can continually show up at the top for multiple search terms, potential customers become more aware of your business and see your business as trust worthy and successful. Which brings us to the next reason why Omaha SEO is important for your business.
2) Omaha SEO Provides Credibility
Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. And in the minds of consumers, your ranking is a vote of confidence — “Google says this business is relevant, so that must be the case.”
To put it in old school terms, back in the golden age of the Yellow Pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or start from the first page and work your way through? High search rankings make you more credible to potential customers.
3) Omaha SEO Brings Your Business Traffic
Website traffic alone is not going to make you any money. But, would you rather set up your storefront on a backstreet in Davenport, Iowa or in the middle of Times Square?
All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but many of them will eventually become your customers. Search engine optimization is more affordable than a store lease in a popular location, and works even while your business is not open. Think of it as a 24-hour employee, constantly ushering customers into your business.
4) Omaha SEO Has Best ROI in Advertising
SEO rewards your business for its efforts at a higher rate than all types of digital marketing. The reason for this is because SEO is an inbound marketing strategy; it allows you to market to people when they are looking for the products and services your business provides.
You don’t have to interrupt their favorite TV show, you don’t have to take up space on a webpage where they are reading something else. You just show up when they need you and the service or goods you business offers. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. With search engine optimization, half the battle is won before it even starts.
5) Omaha SEO Gives You Unmatched Insight Into Your Customers
No other form of marketing will tell you as much about your customers as much as properly implemented search engine optimization. SEO generates traffic and if you hire us set up Google Analytics, it tracks this traffic and gives you an amazing amount of in-depth data on your site visitors/potential customers. Things like how old they are, how they search (mobile vs. desktop), how they browse, the language they use, the region they live in, the days they are most active, the times of day they are most active, etc. We covered it in this blog post we wrote called, “What Is Google Analytics And Why Should I Care?”
All of the content you publish (not just on the website, but via social media, and even the very way you design your brand) should be guided by Google Analytics. It’s a North Star of sorts, and helps you learn exactly who your audience is.
After working with several business owners, it became obvious most had been burned by SEO companies. LGD boasts a level of accountability that you won’t find with other firms. Each month, our SEO clients are able to see their current ranks in Google and Bing, what their rank was in the previous month, as well as an assessment of why the ranking changed.