It isn’t enough to have a website for your business; your digital storefront extends to social media. If you or your company isn’t active on social media, you could be inadvertently damaging your brand. Not having an established profile on the most popular social media platforms is a warning sign to potential customers.
Still not convinced? Here are seven reasons social media should top your to-do list:
1) You get to see your target market, up close and personal
Part of what makes social media so cool is the interaction you get to have with your customer base – social media offers direct communication to your customers that cannot be replicated by anything else. People view social media as networks comprised of friends and things they like, not a business to consumer marketing platform. As a result, your followers are less likely to see what you publish as an advertisement and will be more likely to hear what you have to say.
2) You can respond to problems immediately
If there’s a problem with your product or service, you want to know about it immediately. With the feedback you get via social media, you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Study after study has shown that consumers appreciate companies that respond to customer complaints.
3) Your competition is “Social Media-ing” like crazy
The early bird gets the worm, and the sooner you start get active on social media, the sooner you can start amassing fans and followers. This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early. Your competition is already marketing with Facebook, and probably Instagram, Twitter and LinkedIn.
4) Social media increases sales
Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell. Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy. Try Tweeting or posting coupon codes, good only to those who are your Facebook fans or Twitter followers. You’ll be surprised at how many people make purchases using the code.
5) You will find customers you didn’t know existed
If you follow specific keywords in Twitter, you can find people who are looking for the products you sell (and then direct them to your site). Using Twitter for marketing is great that way – telling people who want your products how to get them from your company is just an @ sign away.
6) Social media is inexpensive compared to other forms of marketing
If you handle your own social media management, running a social networking campaign is free. If you hire us to manage it, it will cost around $500-$2,000 per month, and it’ll be an investment that you’ll see a return on. If you’re intimidated by interacting with people online or your writing skills leave something to be desired, hiring a Omaha social media agency is definitely the way to go. Posting poorly written content or conveying the wrong kind of messages on social networking sites can seriously affect your digital presence.
7) Social media levels the playing field
Unlike the brick and mortar world where you need to have millions of dollars to run traditional ad campaigns, all companies start off on pretty equal footing when it comes to Omaha social media. The people who thrive digitally are the people with the most clever, attention grabbing tactics and the most useful, link worthy content. If you want to get lots of traffic and increase your sales online, you’re going to have to outwit, out-network and out-write your competition while offering superior products and customer service. Which is what business is about, anyway.
— little guy design (@littleguyd) April 19, 2016
Social media marketing is now as much a part of doing business as having a website, or using traditional forms of marketing.
If your business isn’t already active on social media, now is the time to start. We are happy to help you determine where you should focus your efforts.